The “newsroom” model was built as a direct response to clients struggling with an identical problem: How does a company sustain the creation of marketing content and communication to audiences across an explosion of media platforms that always remain on?
The 24hr news cycle became the norm with the launch of CNN in 1980. That in turn prompted the first surge in pressure around news and content creation. The birth of “social” media almost two decades later significantly raised the stakes, not only for governments and leaders but also for companies and brands. The volume of noise, audience interaction, and the accompanying surge of data has now become a challenge to both marketers and consumers.
Content
Our journalistic infrastructure of managing editors, writers, correspondents, and producers is unique. We build a functioning “newsroom” around each client, and that team runs parallel to the designated marketing and creative leads on each project.
Each content asset on the editorial calendar represents a data point. Over time, that data gives us clarity around where and how to best engage and attract your target audience.
Coverage
The real-time connection between a brand and its audience is most intense and valuable during an event. Online audiences surge around collective moments. This has proven to be as true for companies and brands as it is for pop culture.
Live coverage amplifies the value of these moments. For marketers, NWSRMS coverage is a meaningful maximize the value of the investment you’ve already made in sponsorship and events. For every 100 attendees physically present at an event, there are 1000 or 10,000 more online who we may opt in close to real time because they are interested in the topic.
Coverage is also the fastest way for NWSRMS to gather data and insights from an audience because the audience has “opted in” and their behaviour is natural.
Conversion
NWSRMS tracks and measures the performance of all our content and campaigns. The range of data points and benchmarks lead to marketing insights that are fed back to the strategy, editorial, and producer teams.
Time on site, lead generation, downloads, sales and business development, audience profiles and personas — we will track and measure against a broad range of benchmarks and eventually narrow down to the content, online behaviour, and KPIs that cumulatively drive your marketing conversion.